Marketing Through Digital Achievement
Know Who Your Actual Buyers Are Through Data
Customer acquisition is the holy grail of digital marketing. It’s also not cheap, which is why it’s crucial that you understand who your actual customers are before you spend a dime trying to get more. Luckily for you, there is data that you can collect...
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The Digital Marketer’s Toolkit: 3 Landing Page Conversion Tips
As a digital marketer, you’re wearing many hats. You need to keep tabs on all of your campaigns, hit all of your KPIs, and connect all the dots to ensure success. It’s hard work, and there just never seems to be enough hours in the day. So, we thought we’d...
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Comparing the 5 Hottest Mobile Ad Placements
We know mobile is hot, but which ad placements make the best impressions? Check out our infographic to compare the pros and cons of the five most popular types of ad placements in the mobile space today to determine which seems like the right fit for your...
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Why Your Digital Ad Campaign Could Use More Engagement
So, you’ve decided to jump on the $100B band wagon that is mobile marketing. What now? You’ve probably allotted a budget and tested a couple of campaigns, but are you really seeing the returns you’ve been promised? If the answer is no, it’s probably...
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What Makes Native Ads Work?
There is a reason that 84% of brands and agencies will increase mobile native budgets in the next year, and it will become the top ad format used by 42% of marketers. Native works! Here’s why. With native advertising, the ad experience follows the natural...
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An Affordable Route To Your Ideal Customers
Mobile has been promised as the next great communication channel for marketers, and for good reason. Consumers have their phones within arms reach almost 24/7. The smartphone is the consumer’s most trusted and important device, and a marketer's most direct...
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Does Your Ad Spend Reflect Where Users Spend Their Time?
Smart advertisers plan, budget, and buy with the customer top-of-mind. But oftentimes, they focus more on ensuring their ad is seen, so they spend on spots across a variety of channels — print, TV, radio, digital, and mobile. Taking an omni-channel...
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What You Don’t Know About Native Advertising
What are the most important things you should know about Native Advertising? For starters, you should understand what it actually means: Native advertising is a form of paid media where the ad experience follows the natural form and function of the user...
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Pretio Summer Events Preview
The Pretio team is hitting the road this summer to attend some awesome industry events and we’d love to meet up! If you are a brand that’s looking to acquire users and loyal customers, or a publisher looking for new app revenue, you’ll want to meet us too....
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5 Lead Generation Lessons Learned From Game of Thrones
Disclaimer: If you’re not caught up with GOT, you should be, and you should also know this post will contain spoilers. Sunday marked the long awaited return of Game of Thrones. While I watched to learn that Jon Snow is still dead, and that the Red...
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Gaming Apps: The New Millennial Mom Hangout
Being a digital marketer, I’m sure you’ve heard a lot about how Millennials are the new frontier. What you might not be aware of is the $1 trillion dollar opportunity that lies in a sub demographic of Millennials: Millennial moms. With most Millennial moms...
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3 Cost-Effective Ways New Brands Can Grow
If you’re a new brand trying to establish your position in the market and make your mark, you’re undoubtedly working to acquire more customers and increase revenue dollars. This is the gateway to brand growth. But, driving customer acquisition can be...
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