Staggering Stats on Mobile

Staggering Stats on Mobile

Has your brand gone mobile? If not, you are missing out on a massive opportunity. In the past two years, time spent in apps worldwide has more than doubled. People are so addicted to their phones that 23% of students express feeling stressed when separated from their device. Consumers aren’t going mobile — they’ve already gone mobile! […]

Leveraging Mobile to Shorten the Path to Purchase

Leveraging Mobile to Shorten the Path to Purchase

Advertising has drastically evolved over the past decade, as consumer habits have warranted a shorter path to purchase. Today’s consumer is constantly connected to digital — specifically mobile — as smartphones have essentially become extensions of ourselves. Last year, consumer time spent on desktop fell to 2 hours and 12 minutes daily, while time spent on […]

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