To our friends, customers and partners:
I am pleased to announce that Pretio Interactive and Tap for Tap will be joining forces under one unified platform and brand. The last year and a half since acquiring Tap for Tap has been an incredible experience that couldn’t have been possible without our amazing team and developer community.
Today, we are taking a big step towards our mission by inviting all of the Tap for Tap developers to become Pretio publishing partners- with access to the most innovative and successful methods of monetization.
When Pretio acquired Tap for Tap, we saw it as a perfect connection to developers who were seeking new and better ways to monetize their apps and games. In the past year, we’ve been able to drastically increased the per impression value for developers, allowing them to scale back on intrusive ad formats and provide a richer user experience.
So what does this means for the Tap for Tap community?
I want to assure you that you can expect the same level of support from Pretio as you have always received from our team. Helping our community grow their app business has always been our top priority. The best way we can serve your growth now is by focusing on what we do best- making advertising work for publishers, brands, and the people who see them.
This direction means that we will no longer be supporting the Tap Exchange. What our publishers need now is for us to find creative and unintrusive ways for them to monetize their users.
Under Pretio, our publishers have access to the top monetization tools; with higher payouts and greater transparency. They also have a direct line to a helpful and informative support team that is committed to their success.
And this is just the beginning! We will continue to find new and innovative ways to serve our publisher and brand partners.
Ty Sinclair- Pretio Co-Founder and COO
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