Marketing Through Digital Achievement

The Programmatic Advertising Survival Guide: Part Three

Posted by Taylor Odgers on Dec 12, 2016 12:14:14 PM

We are back with yet another edition of our Programmatic Survival Guide, brought to you by AppLift and Pretio Interactive. So far in our four-part series, we have explained the key terms in programmaticand went over how a Demand-Side Platform (DSP) works in a programmatic environment. Today, we present to you how a Supply-Side Platform works.

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Topics: Digital Advertising

Pretio Performance Report: November 21, 2016

Posted by Taylor Odgers on Nov 21, 2016 2:47:19 PM


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Topics: News

Pretio Performance VLog Episode 8: The Cookie Guy

Posted by Taylor Odgers on Nov 10, 2016 3:54:50 PM

Have you guys heard of The Cookie Guy?

Well, you're in for a treat. Literally. 

It's a new bakery in town with the sole focus of making fresh, homestyle cookies. Just like at Grandma's. 

The best part is, you can order them online and have them delivered within the hour.. STILL WARM.  

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Topics: Pretio Interview

Pretio Performance Report: November 7, 2016

Posted by Taylor Odgers on Nov 7, 2016 5:12:17 PM


The Pretio Performance report shares the top stories from Pretio, Victoria, and beyond. Please to sign up for our newsletter to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.


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Topics: News

The Programmatic Advertising Survival Guide: Part Two

Posted by Taylor Odgers on Nov 7, 2016 12:34:50 PM

Welcome to the second installment of our four-part infographic series “Programmatic Survival Guide,” brought to you by Pretio and Applift. In the first part, we acquainted our readers with the glossary of the key terms in programmatic. Today, we are introducing the programmatic ecosystem in greater detail. In this infographic, we’ll go over workings of a Demand-Side Platform (DSP) in a programmatic environment.

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Topics: Brands

Pretio Performance VLog Episode 7: The Monster Mash

Posted by Taylor Odgers on Oct 31, 2016 8:32:43 PM

 Halloween is a day full of performances. 

You get to put on a mask and become someone else for the day. 

Do you like to dress spooky and scary, or funny and witty? 

At Pretio, we had a mixed bag. 

We asked a few of our best dressed to tell us what helps their costume character reach top performace. 

I give your: The Pretio Performance Monster Mash!

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Topics: Pretio Interview

Pretio Performance Report: October 31, 2016

Posted by Taylor Odgers on Oct 31, 2016 8:23:20 PM


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Topics: News

Pretio Performance Report: October 21, 2016

Posted by Taylor Odgers on Oct 24, 2016 12:16:53 PM


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Topics: News

Pretio Performance VLog Episode 6: Pretio's Media Buying Team Triples Profit

Posted by Taylor Odgers on Oct 20, 2016 6:51:13 PM

Pretio's media buying team has been killing it lately. 

In the past week they have been able to triple revenue! Amazed by the recent spike, I had to learn how this was happening (besides motivation from Chuck Norris). 

Grant Spykcha offered to  share some of the team's recent strategy changes with me. 

The takeaways: 

1. Our partners are in good hands with this team

2. Sometimes there really is no secret to success

Keep up the great work Grammy!

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Topics: Pretio Interview

Pretio Performance Report: October 14, 2016

Posted by Taylor Odgers on Oct 14, 2016 8:25:19 PM


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